UpCircle Beauty is changing the way we think about beauty ingredients. Founded in 2015 by siblings Anna and William Brightman, the brand began with a simple idea: instead of throwing away used coffee grounds, why not give them a second life in skincare?

That idea grew into a collection of skincare, haircare and body-care products made with rescued ingredients from the food and drink industries. UpCircle brings together thoughtful formulation, everyday self-care and a more resource-conscious approach to beauty.

The Hattache Take

We appreciate UpCircle for making sustainability part of the product itself, rather than simply a marketing message. Its approach turns overlooked ingredients into purposeful beauty products, offering customers something distinctive without losing sight of performance, quality or everyday usability.

Best For

  • Customers interested in sustainable and upcycled beauty.

  • Skincare enthusiasts exploring plant-based formulations.

  • Those looking for face, body and haircare products with a thoughtful ingredient story.

  • Shoppers who value vegan and cruelty-free beauty choices.

Ingredient Philosophy

UpCircle gives natural by-products a second life, incorporating ingredients such as coffee grounds, chai spices, fruit peels, pulp, stones, flower petals and stems into its formulations. The brand combines these rescued ingredients with carefully developed formulas designed for everyday skincare and haircare.

Brand Highlights

  • Upcycled Beauty: Rescued ingredients are central to the product range.

  • B Corp Certified: Recognised for its wider social and environmental commitments.

  • Vegan & Cruelty-Free: Certified by The Vegan Society and approved by Leaping Bunny.

  • Sustainability-Focused Packaging: Emphasis on recyclable, largely plastic-free packaging.

  • Family-Founded: Established by brother-and-sister team Anna and William Brightman.

Explore UpCircle at Hattache

Discover UpCircle's approach to modern beauty, where thoughtful ingredients meet practical self-care. Explore the collection at Hattache and find new ways to make your skincare and haircare routine a little more considered.